The Gluten-Free Expo is an annual exhibition in Sydney, Brisbane, and Melbourne, focusing on gluten-free food. The primary audience includes individuals with coeliac disease and their families or friends and anyone interested in gluten-free food. One of the main challenges in promoting the expo has been the lack of distinctive visual elements and compelling content to engage a wider audience. To address this issue, we undertook a redesign based on three key principles: approachability, interest, and familiarity. For the key visual, we drew inspiration from the nutrition facts table, which is familiar to consumers who regularly consume gluten-free food. We chose a textured green colour to convey freshness and trendiness while showcasing various gluten-free food items to stimulate appetites.